Healthcare
We help pharmaceutical and medtech companies successfully get across and create the value for the patient, which is the point of it all.
The pharmaceutical and medtech business is under pressure. Budget pressures and committees like the Danish Medicines Council mean that new innovative technology or medicine do not necessarily grant market access or win the procurement. The authorities no longer buy medicine – they buy manifested value for the patients and the society. At the same time, old prescription-writing habits and patient myths can remove an entire market foundation - even if the treatment gets the sought-after user approval.
We address the challenges of pharmaceutical and medtech stakeholders. Our approach to healthcare communication is built on years of communication experience within the area of therapy – across rare and big diseases.
We believe there is a need for newly developed tools that meet with the industries need to get across in a clearer manner: Obtain greater digital strength and succeed with behaviour driven efforts that move knowledge and agendas to the benefit of the patient.