Agenda setting

30,000 messages in a daily battle to get on the agenda of the public turf can be difficult to get across.

When a cause needs to be promoted, and many different stakeholders must be engaged, a sharply written press release is no longer enough, nor is a clever social media plan.

The whole field of media and network of public affairs, PR and network communication must be set in motion.

Operates’ agenda model gives an insight into how we set the agenda by combining several activities. Establishing support from all stakeholders is crucial – all the way from the individual citizen to the biggest institutions.

With the correct information, professional competency and insight, an organization or a company can assert itself as the agenda-setter of a cause – whether the agenda is popular or institutional. Whether it is grassroot-oriented, induces feelings – or it is political and lobby-oriented (when facts play the biggest role).

At Operate, we help to create alliances, and we help to establish strong relations with the right stakeholders. It’s essential to get support from all actors – from the individual citizen to the biggest organizations.

Operate is committed to public representation of interest on a factual basis and delivers all possible public affairs and PR outputs to set the agenda.

The challenges and potentials facing organizations and companies today reach far beyond business and the bottom line. Trust in organizations is declining. Cross-sector alliances are being changed and decision processes are becoming more decentralized. 

There is a demand for new and different ways to communicate and lead. Depending on the maturity of the agenda, an organization can rarely stand by it alone. To create real change, it’s important to have an overview of stakeholders from the very beginning, in order to know how to involve them in your new story and position.